Hospitality | Altrove Services

CRM & Commercialization

The company establishes direct relationships with customers through the use of Customer Relationship Management. Altrove Services can supply you with an ideal and functional support that can help your company expand its relationships. With a comprehensive database of information and useful addresses, we can provide you with over 13,000 contacts

Operational CRM: methodological and technological solutions to automate business processes that involve direct contact with the customer.
Analytical CRM: procedures and tools to improve customer knowledge through the extraction and analysis of data from operational CRM, followed up by a prognostic study on the behaviour of customers.
Collaborative CRM: methods and technologies integrated with communication tools (phone, fax, e-mail, etc..) to manage customer contacts.

Product optimization for the target market

Optimization is the buzzword

Increased visibility
Targeted actions on traditional and online
Increase in the Local market share
Website optimization)
Introduction and/or development of the Brand
Introduction and/or development of Social
Networks

Methodical contract development and sales monitoring

We will work with you in developing and maintaining contacts and contracts with new and existing clients
A constant monitoring will be carried out with your staff, providing support as necessary

Product study and special offers

A true “project design” aimed at studying both your product and attractive special offer solutions for your target market.

It constitutes the starting point of each promotional and commercial activity, in order to acquire customers in one’s area of origin. Essentially it means defining one’s territory through the creation of an exclusive and targeted product.

With this in mind, Altrove Services is able to delocalize the hotel whilst seeking out parallel or transversal markets through the use of essential tools and in accordance with your objectives and budget.

Newsletters, web reputation, social networking, trade shows, events, conventions, adv, social networks, banners, leaflets, articles, editorials, visual marketing, digital signage, ppc, focus groups, meetings, gadgets, etc. …

Tourist promotions and presence at fairs and national and international workshops

Our team, backed up by a considerable experience in the International Hospitality Industry, aims at supporting companies, in creating a targeted representation on a National and International level, through the development of specific marketing plans by using a variety of innovative tools.
One of these, is the participation at global trade shows in the hospitality sector.

- See list of trade fairs 2013

Should you wish to participate at fairs not included in our annual fair program, or should you wish to organize special survey trips to foreign clients, we will be happy to assist you in the selection of the location and in defining the participation budget.

Organization of Fam Trips with journalists and tour operators

Thanks to our constantly updated database, we are able to organize important Fam Trips with Italian and foreign Tour Operators, as well as press trips with journalists from trade newspapers & magazines and more…

Altrove Services likes to enhance the wealth of the territory: its objects, its food and its wine, by harmonizing these during profitable but pleasant moments of meeting and socialization.

Our Fam Trips always have the right rhythms, they are environmentally friendly and can communicate a style that comes from the quality, the attention to detail and the best country traditions.

Altrove Services also provides additional assistance for matters concerning: sponsorship searches, inspection visit organization and welcoming services foreign delegations.

Focus on niche buyers

Compared to mass-product markets, the niche and segmented markets offer hotels more advantageous conditions, allowing these to acquire, through specific focalization strategies, a position of competitive advantage

The product appreciation will allow the niche hotel to obtain a higher price compared to that obtained by a direct product on mass market.

We will be by your side to set a cost leadership strategy to build an advantage based on elements that are difficult to copy or imitate.

We will be by your side to reconfigure the value chain in order to eliminate or reduce unnecessary work

Start Up and Soft Opening

Whether you are launching a new tourism activity or just wanting to relaunch your product, we will be at your side to support you every step of the way during the start-up preparation.

Product launch in-depth product analysis, including identification of product strength points and attractiveness to potential clients.

Competition analysis and market positioning
Price policy definition
Definition of commercial strategies and communication
Definition of budget related to room revenue (BB).
Definition of budget related to Sales & Marketing activities.

Research & development of client portfolio for each market segment (T.O./ADV/OTA/BTA/Corporate & MICE), from the initial research to negotiation, from follow-up to production analysis (for each single client or macro segment)

Sales Office junior staff training

Restaurant revenue

Many hoteliers are asking themselves: Is it worth keeping open a hotel restaurant?

Considering that each hotel has its own historical context, its own target audience and its own internal organization of personnel, no response can be exhaustive enough. However, thanks to its broad experience in this sector, Altrove Services presents itself as an ideal REVENUE partner in the restaurant and catering fields, because no matter where the starting point is, one cannot avoid considering restaurant revenue management as a solution.

Coaching

Coaching can be defined as a training path, an intellectual growth process, that enables people to learn about all the secrets, techniques and instruments needed to meet their goals for improved performance, or career enhancement.

Altrove Services, through the use of experts in the field, is able to produce the change, or transformation that will enhance and amplify the potential to achieve the objectives of your team. The coach is therefore a facilitator of change.

Human Resources research / Personnel research

The hospitality industry, offers numerous job opportunities. Job seekers in the hospitality or tourism field, must have a specific preparation in this industry. Our goal is to facilitate the feedback process between labor demand and supply within the tourism industry, helping businesses and tourism enterprises, from restaurants to hospitality in the research and selection of qualified personnel.

Contact us for any qualified personnel you may require.

Quality Control

Since the 90s the term “quality” has gained widespread usage in several areas: product quality, service quality, reception quality, Hotel facility quality, brand quality, destination quality, etc..

Despite the redundancy in the use of this term, in fields like hospitality, it is hard to find an unique definition of the concept of quality, that can cover all aspects that determine the overall service offered to the customer by the hotel.

Altrove Services is the ideal partner to determine not only the quality standards within your structure, through specific courses for each sector (from cooking to housekeeping, from reception to dining, to breakfasts preparation) defining related procedures, but it is also the ideal partner for quality control through simple activities such as: Mistery client (quality checks from chain specialists etc.)

Altrove Wellness

ALTROVE SERVICES is also wellness:. It is a comprehensive consultancy service for Health Clubs and Spas supporting through: structuring and shaping of the commercial sector; management consulting and organization of existing centers and design and start-up of new centers also thanks to contracts with new partners.

Our society is characterized by stress and a hectic pace of life; Wellness and Spa centers are its true antidote. They turn into magical and refined locations, where being pampered and indulging in a “pause” in search of serenity and inner balance, is a must.

ALTROVE Wellness is able to offer a comprehensive consultancy service to all Wellness and Spa centres.